Eye Comfort Display: AI Blue Light Reduction, Flicker-Free

α9 AI Processor Gen6 with AI Picture Pro & AI Super Upscaling 8K

Pixel Dimming, Perfect Black, 100% Color Fidelity & Color Volume

Dolby Vision, Dolby Atmos, Filmmaker Mode

α9 Gen5 AI Processor with AI Picture Pro & AI 8K Upscaling

Pixel Dimming, Perfect Black, 100% Color Fidelity & Color Volume

Dolby Vision IQ with Precision Detail, Dolby Atmos, Filmmaker Mode

Hands-free Voice Control, Always Ready

Rollable OLED Design

Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast

α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro

Dolby Vision IQ and Dolby Atmos

webOS & ThinQ AI w/ Hands-Free Voice Control